FM-Global-102+103+104-Joomag | Page 143

their assortment for promotion among important buyers from around the world , especially in the USA , Europe and Japan .
Daniela Navarro , Selecta Cut Flowers Marketing manager : “ It ´ s a challenging year to all of the active members in the industry , but as breeders we have a responsibility with
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our customers to supply innovation , bringing new varieties into the market for them to grow … We had to find a virtual solution that allows us to continue with our open house , being the place to discover the most striking novelties , and see tomorrow ' s principal market and consumer trends . On the bright side , this solution will allow us to show our introductions and reach customers in other locations around the world .”
Virtual Tour
The visual tour consisted in a digital showroom that not only showcases the videos and characteristics of the newest introductions and best sellers , but also links to additional pictures and offers the option to make trial orders or ask for technical advice in real time .
This virtual tour allowed the visitors to experience the latest introductions and highlights of the assortment as if they were presented to them in a real greenhouse , with videos that go directly
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Highlights
The variety Inspiratio meets all requirements to be a successful white double flowered Chrysanthemum with added value , it has good weight , large and firm stems , good floral points and scores well on transportation and vase life tests . It brings a fresh appearance and uniformity into different creations . It is the key white variety for spring combinations , looks gorgeous combined with other flowers in bouquets .
The variety Tickles provides a colorful hemisphere with beautiful shades of pink and white , large flower heads that have plenty of visual appeal and contrast with its dark green foliage . Additional qualities ; good floral points and scores well on transportation and vase life tests .
The variety Heartbeat is an astonishing bronze flower , ideal for autumn arrangements ! Its huge flowers are long , tubular and tend to curl upwards . The flowers are so profusely that the foliage is completely hidden .
Felipe Gomez , Selecta Cut Flowers area manager : “ Selecta One has been working on Chrysanthemum breeding for several years now , becoming an important player in an interesting growing market . We have deeply analyzed its context to fulfill its needs . We believe in sustainable breeding , supplying with genetic upgrades successful consolidated and stable assortments that meet worldwide quality , standards and conditions , adding value throughout the whole chain and assuring a place in the market for a responsible period of time .”
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zertifiziert vom Institut cyclos-HTP
100 % recyclingfähig
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FLORMARKET-Global-102-2020-29