Brazilian model and actress Thaila Ayala
Credit: Getty
Brazilians may mean business in São Paulo, but that
doesn’t mean they don’t know how to have fun. Here’s
how to embrace the best of Brazilian culture in this
massive metropolis. It’s also historically been the country’s entry point
for immigrants seeking new opportunities, making
the mega-metropolis a true melting pot, with strong
Italian, Japanese, and Arabic influences.
São Paulo is a city of staggering size. Sprawling
outward and upward with crisscrossing freeways
and towering high-rises, it is home to an astounding
12 million people and is the largest city in the
Western Hemisphere. São Paulo is also a sample platter for everything
Brazil has to offer from its astoundingly diverse
culture, boundary-pushing dining and art, to treasured
traditions of samba, soccer, and coffee. While you may
never become a true “Paulistano” — a moniker locals
wear with pride — discovering these quintessential
Brazilian experiences will get you feeling as if you were.
Settled by the Portuguese in the 16th century and
expanded by the coffee barons of the 19th,
São Paulo today is where business in Brazil gets done.
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