RESEARCH METHODOLOGY
2.3
MARKET BREAKDOWN AND DATA TRIANGULATION
•
After arriving at the overall market size from the market size estimation process explained above, the total market
was split into several segments and subsegments. In order to complete the overall market engineering process
and arrive at the exact statistics for all segments and subsegments, data triangulation and market breakdown
procedures were employed wherever applicable. The data was triangulated by studying various factors and
trends from both the demand and supply sides. Along with this, the market was validated using both top-down
and bottom-up approaches.
• FIGURE 5
FLOW CYTOMETRY MARKET: DATA TRIANGULATION
•
PRIMARY SOURCES
SECONDARY SOURCES
DEMAND SIDE
INTERVIEWS WITH:
• Research Scientists and
Research Heads
• Administrators and Purchase
Managers of Pharmaceutical &
Biotechnology Companies,
Hospitals, Clinical Testing Labs
• Heads of CROs and Research
Institutes
Annual Reports, Presentations,
Websites, and Press Releases
of Top Players; News Articles;
Journals; and Paid Databases
MnM KNOW*
SUPPLY SIDE
INTERVIEWS WITH:
• Presidents, CEOs, Vice
Presidents, Directors, General
Managers, Head of Life
Science Business Segment,
and Senior Managers
• Product/Sales/Marketing/Busin
ess Development/Client
Portfolio Managers or
Specialists
• Distributors/Suppliers/Channel
Partners and Business
Intelligence Consultants
Key Players
PRIMARY
SOURCE
DATA
TRIANGULATION
• Centers for Disease Control and
Prevention (CDC)
• International Society for
SECONDARY
SOURCE
Advancement of Cytometry (ISAC)
• American Association of
Pharmaceutical Scientists (AAPS)
• European Research Council (ERC)
• National Health and Medical
Research Council (NHMRC)
INFORMATION SOURCED
Forecast
Competitive Landscape
Geographic Analysis
Drivers and Restraints
Market Size (2016) &
Market Share (2015)
Geographical Analysis
MnM KNOW* stands for ‘MarketsandMarkets Knowledge Asset Management' framework. In this context, it stands for the existing
market research knowledge repository of over 5,000 granular markets, our flagship competitive intelligence and market research
platform "RT", subject-matter experts, and independent consultants. MnM KNOW acts as an independent source that helps us
validate information gathered from primary and secondary sources.
•
[email protected]
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