floriNEWS Magazine.pdf Jul. 2014 | Page 16

14 BRAND IN FOCUS: Hicure Biostimulant ® Hicure® is an innovative solution that improves plant health, increases productivity and protects the environment. Through our world-class science and commitment to our customers, growers can rely on Hicure® to deliver the highest quality cut flowers to the retailers and other buyers all year round. By partnering with several professional flower growers and researchers in conducting field trials, the quality improvements achieved with Hicure® were consistent even under adverse environmental conditions. The results reflected through the pictorials below, are a clear demonstration of the efforts that we undertook to ensure that our customers derive maximum potential from their crops and get true value for their investments in cut flower production. Bigger bud sizes Increased bud size with Hicure® Faster bud break and shorter flush period Untreated crop with smaller bud size 16 Untreated stem with less vigorous growth Improved root density and faster crop establishment after planting Uniform crop growth Uniform growth with Hicure® Enhanced stem growth with Hicure® Untreated crop with uneven growth Enhanced root vigour with Hicure® Untreated crop with smaller root mass.