floriNEWS Magazine.pdf Jul. 2014 | Page 14

12 FEATURE COLUMN Since the launch of Hicure® last year (2013), several growers have given testimonials of improved marketable stems (by more than 12%) effectively increasing farm revenues as well as meeting the market demands for higher volumes during peak seasons. A reduction in crop cycles means more production per sq. m. With a guaranteed incremental post-harvest shelf life, growers will endeavor to offer a consistent quality to the retail chains thereby enhancing their reputation and securing their markets. With all these benefits, the Kenyan growers are sure to maintain their competitiveness in their various destination markets. Hicure® is safe to the environment and has no negative crop effects. It is a unique product and growers stand to get value for their money as demonstrated from these trial results. WHY? • Bigger bud sizes • Longer stems • Longer vase life • Shorter crop cycles WHEN? HOW? • Foliar application • Soil application 14 • During crucial physiological phases • Under stress or suboptimal conditions