floriNEWS Magazine.pdf Jul. 2014 | Page 12

10 FEATURE COLUMN Making the Cut Every harvest gets better with Hicure® The cut-flowers value chain is constantly demanding for high quality and sustainably grown produce. Most retailers in Europe are imposing stringent quality requirements for exporters to ensure strict adherence to good agricultural practices (GAP). Growers have no choice, but to follow the market requirements to the letter. Non-compliance would undoubtedly mean loss of market. Having recognized the key quality challenges bedeviling most growers, we embarked on a mission to test a new plant biostimulant recently introduced into our product portfolio. Hicure®, a biostimulant based on amino acids and peptides was tested under diverse environmental conditions for a period of two years to assess its overall impact on yield and quality of cut-flowers. Hicure® is an eco-friendly biostimulant that readily provides the plant with the essential amino acids and peptides which are vital for crop growth. When Hicure® is applied on cut-flowers and other ornamental crops, either as a foliar spray or soil application, we have proved without a doubt that growers are able to consistently achieve more marketable produce even under stressful environmental conditions. Hicure® is formulated as a liquid and this offers growers the convenience in application and handling. Additionally, when used as a foliar there are no visible residues on foliage. The contents of the amino acids, proline and glycine, are higher in Hicure® compared to other biostimulants in the market. These amino acids are essential for many physiological processes and act both as chelating and 12 anti-stress agents. Hicure® is easily taken up by the leaves and roots and this saves the plant both biochemical and biological energy for the synthesis of proteins. Hicure® plays an integral part during crucial physiological crop growth phases such as vegetative resumption, flower and bud formation, root formation and growth, chlorophyll synthesis, cell wall formation and nutrient chelation. When used under sub-optimal growing conditions such as cold or hot conditions, water and nutritional deficiency as well as disease pressure, growers are still guaranteed of their returns on investments through enhanced crop yields and quality.