florida.HIGH.TECH florida.HIGH.TECH 2017 | Page 51

Services : Then and Now

significant shortcomings , particularly in the business-to-business arena .
“ The process of sending and receiving invoices and payments is a source of inefficiency for all businesses across all industries ,” said Max Eliscu , founder and CEO of Viewpost , a financial technology firm based in Orlando . “ But ultimately , the underlying issue is that businesses can ’ t connect to one another . There ’ s an incredible lack of access to transaction information , and it serves as a weight on efficiency and productivity .”
Notwithstanding the speed of technological evolution in the consumer segment , businesses continue to be mired in paper invoices and payments , which are slow to be received , processed or paid . It is all costly and timeconsuming , and it negatively impacts nearly all businesses .
Recognizing the scale of the problem , Eliscu was inspired to start Viewpost , a network designed from the ground up to help businesses securely exchange electronic invoices and payments on a single , cloud-based platform .
Users of the Viewpost network have the ability to connect with trading partners , send and receive invoices and payments , and manage cash flow in real time . Founded in 2011 , the company has already inked partnerships with Bank of America , U . S . Bank , Capital One and Fifth Third Bank to help the banks ’ business customers reduce transactional inefficiency .
“ If we just focused on the B2B space , I could spend all day talking about the friction in electronic payments , loans and credit . But Viewpost is working to solve all of those problems by making them easy ,” said Eliscu . “ Businesses big and small can seamlessly send and receive invoices and payments without sharing confidential bank information , and they also have the ability to track the status of invoices and receipts . It ’ s that unique combination that makes our network so powerful .”
Just as Viewpost is using technology to provide more visibility , accessibility and connectivity , the rest of the industry is also innovating to improve the customer experience . Whether it ’ s online banking , mobile payments or electronic trading , financial institutions have had to keep up with demand by utilizing new tools and technology . Particularly in the financial planning arena , consumers want a complete — and instantaneous — picture of their investments and overall fiscal health . florida . HIGH . TECH 2017 49