The Importance of Initial Market Positioning
The largest number of potential buyers will view a newly listed home within the
first 14 days on the market, and the number will decrease as the days on the
market increases. This pool of buyers includes home buyers just entering the
market and, more importantly, buyers working with Realtors® who have already
seen the existing inventory and have not found a home, making them eager and
able to make an offer.
Setting an initial price that results in few
showings and no offers may require
price repositioning
Showing
s
Aggressive pricing will attract more
attention from buyers and increase the
odds of selling your home faster
PEAK SELLING ACTIVITY
Home B
uyer
Therefore, your property should be priced
to sell at fair market value, from the very
start, to take advantage of this increased
level of traffic and buyer interest.
Week 1
Week 2
Week 3
Time On Market ( Weeks)
Week 4