Internet Versus Newspaper
Today, only 20% of home buyers read
newspaper ads during their search for a
home, yet 92% of buyers are searching
for properties online* via websites and
mobile apps.
While many people value print advertising,
the bottom line is that newspaper ads
don’t yield strong results. In fact, only 1%
of buyers find the home they purchase in
the newspaper*. Coldwell Banker® wants
to talk to the other 99%. Ultimately, your
home needs to be advertised where the
buyers are, and that’s online.
Recognizing the opportunities the internet
creates, Coldwell Banker uses a strategic
digital marketing plan designed to provide
powerful exposure for your home and help
capture the attention of online buyers.
Use of Media During Home Search Process*
100%
87%
80%
89%
90%
92%
80%
74%
60%
40%
41%
53%
55%
47%
41%
36%
20%
27%
20%
0%
2002
2004
2006
■ Newspaper
2008
2010
2012
Today
■ Internet
*2015 National Association of Realtors® Profile of Home Buyers and Sellers.