PRESIDENT’ S NOTE
PRESIDENT’ S NOTE
HOMES & ESTATES | FLORIDA PORTFOLIO
Leading the Way in Luxury
This October, Coldwell Banker ® staged its annual international sales associate conference, the Generation Blue Experience( or Gen Blue), in Miami, and it wasn’ t just the beautiful people and white sand beaches turning up the heat. Bringing together thousands of sales associates from around the world for networking, collaboration and professional development, this event was positively white-hot.
Our Coldwell Banker Previews International ® luxury program kicked things off with the Previews ® Property Specialist certification course. Previews certification is an elite designation for Coldwell Banker sales associates, and our program empowers them with proven and innovative ideas shared by our most successful luxury sales associates, exclusive luxury networking opportunities, and industry-leading marketing resources that enable them to meet and exceed the expectations of their most affluent clients. Beyond certification, the program provides ongoing learning, collaboration and marketing to help luxury sales associates stay at the forefront of this highly competitive market.
While the agents at Gen Blue had the opportunity to connect and build professional relationships with their international colleagues during the event, Coldwell Banker’ s partnership with Proxio, a global real estate marketing and networking platform, extends that ability to all of our affiliated sales associates every day. And at Gen Blue it was announced that this partnership has been expanded to our luxuryhomes website, coldwellbankerpreviews. com. The redesigned, Proxio-powered site makes it even easier for sales associates to share high-end properties with their peers and their clients in more than 75 countries globally by presenting listings in multiple languages and currencies.
Warmest Regards,
Coldwell Banker has been leading the luxury market for generations, and Gen Blue demonstrates our continued commitment to delivering the exceptional real estate experiences you deserve – today, and well into the future.
Clark W. Toole III President, Florida Coldwell Banker Residential Real Estate Coldwell Banker Commercial NRT
4 | Coldwell Banker Residential Real Estate