Floors Magazine Floors Magazine June / July 2014 | Page 22
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News updates for the
THE FLOORING SHOW 2014
The Campaign for Wool and British Wool Marketing Board
will put on a major celebration of wool carpet at this year’s
Show.
to wool will feature and a special guest event from Homes
& Garden will focus on their Interior Trends Research and
will be hosted by Giles Kime, Editor-in-Chief of the UK’s
longest established interiors magazine.
NEW - Wool Trends Centre in Hall C
This special area will be supported by the industry’s leading
carpet brands - Adam Carpets, Axminster Carpets, Brintons,
Brockway Carpets, Bronte Carpets, Cavalier Carpets and
Ulster Carpets are all officially participating in the event.
This significant activity is co-funded by The Campaign for
Wool and British Wool Marketing Board in association with
wool carpet industry partners to promote wool carpet for
the home. Bridgette Kelly, Campaign for Wool comments:
NEW - Wool Feature in Homes & Gardens
A promotional feature in Homes & Garden magazine will
be part of the wool promotion and participating brands will
include Whitestone Weavers, Roger Oates, Kingsmead
Carpets, Crucial Trading, Cormar, Brintons, Axminster
Carpets, Alternative Flooring and Adam Carpets. This
8-page special Wool Trends supplement will be given out to
each visitor to the show.
“Our ‘Wool Trends’ promotions are about inspiring and
educating both trade and consumers and this will be
done in partnership with the industry which has given its
wholehearted support to it. It is a focused and integrated
programme that significantly has the backing of major
brands and buying groups. Wool will be at the heart of this
long standing trade show again - this is great news for
Harrogate and great news for the flooring retailer.”
NEW - Inspirational Room Sets
The wool brands will all surround a stunning Homes &
Gardens ‘Wool Inspirations’ room-set styled area that will be
a major focus for the Show.
For further information please e-mail marketing@
britishwool.org.uk
NEW - Wool Education Hub
The British Wool Marketing Board (BWMB) and the
Campaign for Wool will bring a wool educational focus to
the event - offering retailers solid information on the wool
story and providing assets to assist in promoting and selling
wool carpet in-store. Tim Booth, BWMB comments: “Our
aim is to provide the UK retailer with the knowledge and
tools to promote the added values of real wool and show
how it is the best choice on many levels for the home.”
NEW - Wool Seminars
Wool seminars form an integral part of the Business
Enrichment Theatre seminar programme, and will take place
on each day of the show. Cleaning and care and up-selling
Floors Magazine
22
June/July 2014