wellness, beauty, culture, and authentic consumer insight.
While many traditional research facilities can feel sterile and disconnected from the communities they serve, SURC was intentionally designed differently. Our environment reflects a luxury wellness experience where consumers feel seen, heard, respected, and represented.
We specialize in authentic real time consumer assessments focused specifically on multi textured hair, melanin rich skin tones, and underserved beauty demographics.
SURC combines traditional quantitative and qualitative research with proprietary methodologies developed through decades of lived experience and industry expertise.
Our mission is rooted in plant-based sustainability, safer formulations, and protecting natural resources while helping shape the future of cosmetic innovation.
SURC also serves as a collaborative space for trichologists, cosmetologists, aestheticians, wellness professionals, clinical researchers, and consumer insight specialists who understand the importance of culturally informed beauty science. as a young hairstylist to operating within entertainment and television, and now leading a cosmetic research center, I realized something important:
We need real people. Real expertise. Real lived experience.
SURC was created to bridge the gap between science,
“ We are not niche. We are the market.” And finally, the beauty industry is beginning to listen.
About Theresa Hemmingway
Theresa Hemmingway is a Celebrity Trichologist- Cosmetologist and Founder of Soleil Universal Research Center, the nation’ s first African American woman founded trichology cosmetologist led cosmetic research center focused on multi textured hair and diverse skin tones. With more than 30 years in the beauty industry, her work bridges beauty science, wellness, hair restoration, and culturally informed cosmetic innovation.
“ What part did I play in any of this as their cosmetologist?”“ I became tired of watching our communities remain invisible to an industry that rarely considered our hair textures, skin tones or our overall wellness.”
- Theresa Hemmingway
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