FLEETDRIVE communication and operational efficiency, but they can also introduce additional distractions into the cabin.
Australia ' s National Roadmap on Driver Distraction recognises that the issue requires a coordinated response. Its approach includes safer technology design, distraction-mitigation systems, workplace responsibilities, compliance and changes in driver behaviour.
Fleet managers can apply several practical measures.
🔸 Establish clear device-use policies. Set expectations for smartphone use, infotainment systems and other connected devices while vehicles are moving. Policies should make clear that drivers must not watch videos or interact with entertainment content while driving.
🔸 Configure technology before departure. Encourage drivers to set navigation destinations, select playlists and adjust vehicle settings before starting a journey. Where available, configure devices to silence nonessential notifications or activate driving modes that limit interruptions.
🔸 Provide driver education. Training should cover visual, manual and cognitive distraction, including the limitations of hands-free systems. Drivers need to understand that keeping their eyes on the road does not necessarily mean their attention is fully focused on driving.
🔸 Review vehicle technology. When selecting vehicles or connected systems, consider whether their interfaces are intuitive and easy to operate without unnecessary interaction. Fleet managers should also review whether entertainment functions can be restricted while a vehicle is moving.
🔸 Use monitoring and feedback appropriately. Telematics and driver-monitoring systems can help identify patterns in driver behaviour and provide feedback about distraction or inattention. These tools should support a broader safety strategy rather than replace clear policies, training and supervision.
🔸 Lead by example. Managers and supervisors should reinforce safe driving practices and avoid expecting employees to answer calls or messages while behind the wheel. Work processes should allow drivers to respond when they are safely parked rather than creating pressure to remain constantly available.
The NRSPP ' s guide to developing a mobile phone policy provides further advice for organisations seeking to manage device-related risks in workplace vehicles.
Drivers also have an important role to play. They should keep their phones out of reach where practical, avoid unnecessary screen interactions and pull over safely when a task requires their attention.
Keeping the focus on the road
Technology has made driving more connected and convenient, but greater access to entertainment also brings greater responsibility.
The distinction between useful technology and distraction is not always straightforward. A system may be designed to improve convenience or accessibility, yet still demand attention that would otherwise be devoted to driving.
For fleet managers, manufacturers and drivers, the goal should be to ensure that technology supports safer journeys rather than introducing additional risks.
Music and other audio entertainment may help make a long drive more enjoyable, but screens, notifications and interactive features should never take priority over the road.
When it comes to distracted driving, the most important function in any vehicle remains the driver ' s ability to stay alert, recognise hazards and respond safely..
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