FLEETDRIVE
Kynock explained that early electrification efforts focused on passenger vehicles, where technology was mature and operational requirements could be met more easily. The organisation is now turning its attention to more difficult applications, including electric light commercial vehicles, heavy vehicles and specialised plant equipment.
A key lesson has been the importance of trials and data collection. Rather than waiting for perfect vehicle solutions, Endeavour Energy has adopted a test-and-learn approach, allowing the business to understand operational impacts before scaling deployment.
Looking ahead, Kynock highlighted opportunities to pioneer electrification in areas where few organisations have ventured, including electric elevated work platforms and specialised field equipment.
Making the business case work
Peter Murray brought the perspective of a business owner operating a mixed fleet of vans, utes and electric vehicles.
For PM Electric, electrification decisions must balance sustainability objectives with commercial realities. Murray emphasised the importance of ensuring vehicles can meet operational requirements while delivering long-term financial benefits.
As an electrical contractor, the business also has firsthand experience with charging infrastructure deployment, giving Murray a unique perspective on the practical considerations involved in fleet electrification.
His experience demonstrated that EV adoption is not limited to large corporations or government fleets. With the right planning and infrastructure, small and medium-sized businesses can successfully integrate electric vehicles into their operations.
Technology alone isn ' t enough
While charging infrastructure and vehicle availability remain important considerations, the panel repeatedly returned to one critical factor: people.
Emerging data shows that while fleet managers are becoming increasingly comfortable with EV technology, driver resistance remains a barrier when employees have limited exposure to electric vehicles.
Hands-on experience is often the most effective way to overcome scepticism. Organisations that invest in education, demonstrations and driver familiarisation programs are seeing stronger acceptance and smoother transitions.
Furthermore, successful fleet electrification requires a balanced approach that combines infrastructure planning, operational analysis and effective change management.
And so, for organisations who are exploring their fleet electrification journey, it’ s best to start with achievable wins, learn from real-world experience and build organisational confidence along the way.
ISSUE 59 JUNE 2026 / WWW. AFMA. ORG. AU 11