FLEETDRIVE
Why Women Belong in Automotive
For Kendall, the appeal of her role comes from the constant development it demands.
She enjoys the“ continuous challenges of growing both personally and professionally.” This is what keeps her engaged, motivated, and always looking for improvement.
She also sees a clear need for more women to enter the automotive sector. She notes that“ every time I walk into a conference, more often than not, there are just a handful of women in a room full of men. And that’ s exactly why we need more women in this space.”
Kendall stresses that automotive work is far broader than many assume. As she explains, the industry“ isn’ t just about managing vehicles— it’ s about optimising operations, leading teams, improving safety, driving innovation, and delivering real impact.”
She believes women are well positioned to contribute:“ We bring a unique and valuable perspective to the table. We lead differently, we listen differently, and we solve problems in ways that challenge the status quo.”
At its core, she says,“ We are in the people game.”
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