FLEETDRIVE communication channels. When you share useful information, people see you as a resource.
3. Strengthen your digital presence
LinkedIn is the most common platform for fleet professionals. Keep your profile updated, add your achievements and engage with relevant industry content.
4. Build relationships
Connect with colleagues in operations, finance and HR. Building cross department relationships helps others recognise your expertise.
5. Show up consistently
Whether you are dealing with drivers, suppliers or senior leaders, keep your communication and behaviour steady. Consistency builds trust.
Common personal branding mistakes
Many fleet professionals avoid personal branding because they think it feels like self promotion. However, the goal is not to boast. The goal is to communicate your value clearly. Common mistakes include:
• Sharing too much technical information without clear context.
• Having an incomplete or unprofessional LinkedIn profile.
• Using inconsistent messaging across platforms.
• Not following through on commitments.
Avoiding these mistakes keeps your brand strong and authentic.
How organisations benefit from strong personal brands
Teams with strong personal brands are more confident, more trusted, and better at influencing positive change. When staff can communicate clearly and lead with credibility, safety programs gain traction, projects run more smoothly, and customers receive a higher level of service.
Personal branding supports the individual and also strengthens the entire fleet operation.
A brand that grows with your career
Personal branding is not a one time task. As you gain new experience, your reputation will grow with you. By staying consistent, building relationships and sharing your knowledge, you can create a brand that supports your career at every stage and helps drive the fleet industry forward.
ISSUE 56 DECEMBER 2025 / WWW. AFMA. ORG. AU 33