Win the truck driver retention battle with technology
WORDS BY GEOTAB
Learn how telematics and modern fleet management solutions can address the trucking industry ' s driver retention challenges. This blog highlights the role of technology in improving driver satisfaction, safety and operational efficiency.
Key Insights
• Driver turnover crisis: Australia’ s trucking industry had 28,000 unfilled positions last year, with projections suggesting the problem will get worse.
• Telematics solutions: Technology like automated compliance, real-time alerts and driver scorecards enhances safety, simplifies workflows and improves driver satisfaction.
• Proven impact: Companies using telematics have reported better driver behaviour, streamlined operations and increased retention showcasing the tangible benefits of a driver-first approach.
Australia’ s trucking industry faces a persistent challenge in recruiting and hiring skilled drivers.
In fact, the National Road Transport Association estimates that there are 28,000 unfilled positions, with nearly half of trucking businesses( 49 %) experiencing“ severe” or“ very severe” difficulty filling driver positions.
The problem is likely to get worse because there are not enough younger drivers to replace those who are nearing retirement. Close to half( 47 %) of all drivers are now 55 or older, while just 5.2 % are under 25 years old. Lengthy and costly training pathways, a lack of industry awareness, and competition from other trades and industries are all contributing to the shortage of new entrants.
Beyond competitive pay, drivers value safety, efficiency and support in their day-to-day roles. By simplifying workflows, enhancing safety and improving the overall driver experience, telematics-enabled fleet management solutions can transform driver retention strategies and position your company as one that puts its drivers first.
20 ISSUE 56 DECEMBER 2025 / WWW. AFMA. ORG. AU