Why Telematics Implementations Fail and What to Do About It
WORDS BY TANWIR DADARKAR , DIRECTOR , DRIVETEC
Telematics and fleet technology have transformed fleet management by providing valuable insights into vehicle performance , driver behaviour , and overall efficiency . However , implementing telematics is complex and can come with a host of challenges , especially when getting buy-in from drivers and ensuring adoption across the organisation . So , what are some of the common challenges ? And how do we find practical solutions to address them ? Let ’ s find out .
Poor Safety Culture and Leadership Commitment
A fleet ’ s safety culture plays a critical role in the adoption and success of fleet technology such as telematics and AI dash cameras . If the leadership team isn ’ t fully committed to establishing a culture of safety , the technology may be underutilised or lose some of its impact .
Without strong leadership , it may prove to be to difficult get buy-in from the workforce , and telematics may be viewed as a monitoring or ‘ big brother ’ tool rather than an integral part of safety management .
Solution : Leadership must take an active role in promoting the use of telematics as part of a commitment to safety . Executives and fleet managers should lead by example , using telematics data to make informed decisions and prioritise safety . Regularly reviewing safety metrics with the team and celebrating milestones , such as reductions in harsh driving events , can demonstrate leadership ’ s dedication to creating a safer work environment .
Driver Pushback
Driver pushback is one of the most common , complex and challenging issues faced during telematics implementations . Many drivers view
20 ISSUE 49 OCTOBER 2024 / WWW . AFMA . ORG . AU