FLEET PROFILE
Company : Enterprise Fleet Management
Industry : Leasing / Rental
Based in : North America
Types of vehicles : Mixed fleet
Fleet size : 649,000 +
Solution :
• EV Suitability Assessment ( EVSA )
• MyGeotab
• Geotab GO Device
• Software Development Kit ( SDK )
Fleet focus : Sustainability
The Challenge : Look at the big picture to understand how the shift to EVs will affect their fleet
The transition to EVs is underway across North America , a fact not lost on the team at Enterprise Fleet Management . As a leading fleet management provider with more than 649,000 managed vehicles and a presence in over 50 local markets in North America , Enterprise Fleet Management partners with companies , government agencies and organisations operating medium-sized fleets of 20 or more vehicles .
The Enterprise Fleet Management team provides industryleading expertise to customers through local , hands-on account management and personalised support during a vehicle ’ s full life cycle . They understand the importance of putting the right pieces in place in the short term to aid in long-term success — and a successful EV transition is top of mind for this forward-thinking team .
“ Our goal with this study was to map out what we need to know and what we need to provide our customers now and in the near future so we can continue to be the best fleet management provider possible .”
— Dain Giesie , Assistant Vice President , Enterprise Fleet Management
Together with their affiliate , the world ’ s largest car rental operator Enterprise Holdings , they offer total transportation solutions to customers . They are also well positioned to build awareness and understanding of electric vehicles along with their supporting technology .
Enterprise Fleet Management and Geotab ’ s long-standing relationship led to a unique opportunity for the two innovative companies to do something that had never been done before .
“ Working together , we started to better understand the big data capabilities Geotab has . We realised that if we could combine Geotab ’ s analytics with Enterprise Fleet Management ’ s real-world data on a large scale , we could develop a unique perspective on how we expect our fleet to evolve in the coming years .”
— Chris Haffenreffer , Assistant Vice President of Innovation , Enterprise Holdings
The Solution : Conduct a massive Electric Vehicle Suitability Assessment
Calling it a large-scale study might actually be underplaying the enormity of what they were able to accomplish .
Not only did the study of over 91,000 vehicles allow the team at Enterprise Fleet Management to better understand the market opportunity today , but it also provided valuable insights to further support their customers into the future .
“ This wasn ’ t just a study on vehicle availability today versus tomorrow ”, explains Giesie . “ We contributed real-world experience that informed data inputs for depreciation , fuel costs , vehicle costs , after-market costs and more to give us a deeper perspective into our customers ’ potential future needs and how we can best support those needs ”.
Using aggregated data from Geotab to show how vehicles were being used by Enterprise Fleet Management clients , the two teams were able to produce a factual and reliable suitability assessment on a scale never attempted before .
“ Having accurate , real-world data from the fleet helps us reduce as many assumptions as we can for our analysis and projections ”, explains Hani Hawari , Senior EV Product Manager at Geotab .
ISSUE 32 OCTOBER 2021 / WWW . AFMA . ORG . AU 19