Fleetdrive 30 - August 2021 | Page 34

Fleet management is data management

WORDS BY WEBFLEET SOLUTIONS

Data management is key to building a successful fleet business . Especially in the age of the Internet of Things , adopting a data-driven approach allows an organisation to have full transparency and control over their business .

Every organisation should be asking themselves - how can we maximise utilisation of available data ? Especially as fleets and assets expand , it is possible that some telematics data become overlooked , resulting in missed opportunities for application , integration and further growth .
Smart utilisation of data can help fleet managers understand the full breadth of the business and implement effective change , from operation and logistics through to assets and human resources . Below are some of the key areas they should be looking at .
Improving driver performance and fuel efficiency
Webfleet Solutions ’ research shows 51 % of Australians could be turned away from a company whose employees drive recklessly . In the current climate of the pandemic , where delivery drivers and essential workers are facing heightened workload , it is especially important to adhere to safe and responsible driving .
Fleet managers can rely on telematics data to pinpoint the areas of improvement for each individual driver , such as harsh braking , harsh accelerating and speeding , and correct these behaviours on time . This step is both cost effective and eco-conscious , as better driving habits lead to better fuel efficiency and cut costs in the long run . Smoother rides also bring safer , more comfortable experiences for passengers .
Monitoring road safety
In the event of a road incident , data can help to provide the full context . Businesses should consider investing in a software solution that can help to safeguard drivers and fleet against such risks as well as the affiliated financial and legal costs . A solution like the WEBFLEET Video , when combined with Webfleet Solutions ’ CAM 50 vehicle camera , hinges on telematics driving data and AI triggered safety alerts to give drivers full control of any incidents that may happen on the road and help avoid danger . Combined with dashcam footage , drivers and fleet managers can have access to live and historical data , including ondemand video retrieval and replay of driving events .
Asset tracking and management
Businesses who want to be future-proof should look at using telematics data for asset tracking . From a single interface , this data can provide realtime updates on when an asset is being used , when it leaves a designated area or when any motion is detected . The generated asset reports also give an overview of asset usage , such as total trip and engine hour information , which helps to make more informed decisions on resource allocation and utilisation .
34 ISSUE 30 AUGUST 2021 / WWW . AFMA . ORG . AU