h of the Reseller to not only sell devices and the corresponding software packages but to implement and cultivate relevant reporting and solutions with customers . With the responsibility of customer sales and success given to its Reseller network , Geotab is able to focus on its core priorities as an engineering company : research and development . Therefore , the Reseller network enables Geotab to allocate its resources to deliver the best-in-class products without forfeiting quality customer service for their end-users .
4How are things looking for the business from a global perspective and how do you think that will affect the Australasian automotive industry moving forward ?
Since Geotab was established in 2000 , Geotab has expanded its presence in North America , Australia , Europe and Africa and it is looking to expand into Asian markets . Currently , North America is Geotab ’ s strongest market but it is continuously working to boost growth in other regions . Given Geotab ’ s goals to establish its presence globally and a projected compound annual growth rate of 16 percent in the Australian commercial telematics market , Geotab decided to open a new office in Adelaide in 2019 , to help serve Geotab ’ s current Australian customers and partners and enable further adoption of its solution .
Currently , Geotab equips 27K vehicles across the continent with its telematics technology . To make Geotab ’ s solution beneficial for Australian fleets , Geotab identified key challenges specific to Australian fleets and has developed tools that will allow fleets to customize the solution to meet their needs . First , to overcome remote connectivity concerns , Geotab offers an IOX expansion to an Iridium satellite modem . This allows fleet vehicles to continuously send location information , even when the vehicle is out of mobile coverage . This allows fleets to maintain complete visibility of a fleet ’ s movement for safety reporting . To help enhance the safety of Australian drivers further , the Geotab solution can be expanded to include an in-vehicle duress button fitted to the vehicle ’ s dashboard and external man-down pendant , worn by the worker . Both buttons allow the driver to alert the base if they are in a risky or hazardous situation allowing for swift responses . In addition , the GO device is capable of registering vehicle use information , such as seat belt use and it can create zones to not only allow users to be alerted when workers might be at risk but to also help boost productivity through customized reporting of progress .
To read AfMA ’ s full extended interview with Geotab , click here
8 ISSUE 25 OCTOBER 2020 / WWW . AFMA . ORG . AU