FLEET MAINTENANCE
ULTRATUNE
The Evolution
of Ultra Tune
In the Beginning
Ultra Tune started in 1979 with a pilot store in
Box Hill, Victoria and grew rapidly across the
country. Using the latest Dyno Tune technology,
which enabled vehicles to be tuned whilst on
“rolling roads”.
By 1983 the company realized “the tune-up only”
offering was not a viable option in the long term
and instead of redeveloping the franchise model
to accommodate a wider range of services, it
was sold to new owners (predominantly groups
of existing Ultra Tune franchisees) in Queensland,
NSW, Victoria, Tasmania and South Australia.
14 ISSUE 24 AUGUST 2020 / WWW.AFMA.ORG.AU