Nobody has time or skill to do
everything in their business and building an audience and finding new and
creative ways to engage your customers can be quite difficult and timeconsuming. Hiring a professional can
help you get started and move you
along. Good social media marketers
know how to time posts, find cool content, and get people involved so that
you get the most out of what you’re
posting.
Lynn Grushka, an independent sales
consultant for Enjo Canada, says that
she created a Facebook page years
ago but didn’t have time to invest in
keeping it updated. She hired Grigg
to help her optimize her Facebook
presence and after a few months, her
Facebook page began turning into a
community made up of people genuinely interested in the natural cleaning
product she sells. Grigg helps Grushka
interact with her customers and keep
the page updated with articles,
advice, pictures, and much more. “I
want my customers to respond and
this way I know she’s watching after it.
There’s someone always taking care of
my customers,” says Grushka.
Whether you choose to enlist the
help of a professional marketer or
devote yourself to building your own
social media presence, the key to a
successful strategy is evaluating your
resources, understanding your goals,
paying attention to your audience,
and never underestimating the importance of quality customer service.
As social media continues to evolve
and settle into everyday life, most businesses can’t afford to be left behind
wondering ‘What if’ instead of taking
advantage of the growing possibilities. There will always be new apps
and networks and changes to existing
ones, but it’s important to remember
that success is not about being everywhere all the time; it’s about making
your presence count. n
VOLUME 1 - ISSUE 2 | yourBusiness Online 29