Social
Media
Business
for
By Natalia Halec
26
yourBusiness
Online | VOLUME 1 - ISSUE 2
W
ith social media
rapidly evolving to create
more and more
ways to get
connected, it’s easy to get lost in this
world of links and likes and tweets
and posts and pins. While it can
seem overwhelming, one thing’s for
sure – online marketing is not slowing down. There are many important
points to keep in mind when considering a social media marketing strategy
for your business. “I’m not going to
say that social media is for every
business,” says Jennifer Grigg, owner
of Social Dragon Marketing. “There
are tons of businesses that don’t need
social media – but the majority of businesses do,” she says.
The simple truth is that a good chunk
of existing and potential customers are
already online and they’re already
using Facebook, Twitter, LinkedIn,
YouTube and half a dozen other social
media applications every day, everywhere they go. Facebook has over
one billion active users and a new
study reveals that smartphone users
check Facebook fourteen times per
day. The implications this has for business are obvious. If marketing is about
reaching out to where your customers
are, then a business without any social
media presence may not be maximizing its reaching potential.
“Some businesses don’t use it
because they’re afraid. They don’t
know how to use it,” says Grigg.
“They think ‘What if I do it wrong,
what if it doesn’t work out?’ Well you
can’t think that way; you have to think,
‘Well what if it does work out? What’s
going to happen?”