By Natalia Halec
Online | VOLUME 1 - ISSUE 2
any people are uncomfortable talking
about business failure but Sunil Godse
is not one of them. With over 18 years
of experience as a business consultant,
he’s heard enough stories about failure
to fill a book and writing a book is exactly what he’s
“The interesting thing I keep hearing a lot is that
nobody really wants to talk about failure,” says Godse.
“Even publishers say that it has to be a story about success. But it really is success because if you work on this
system, you answer these questions, you will be successful. So don’t look at it the wrong way. Let’s take a look at
these lessons learned from other people through a lens
Godse has succeeded in finding plenty of people
eager to talk about their own business failures. He has
interviewed over 200 people for his book, ranging from
small and medium sized business owners to current and
former executives of large companies like McDonald’s,
Harry Rosen Inc., Bowers and Wilkins, 3M Canada
and Aeroplan – all of whom recognize the importance
of sharing their experiences. “All these huge names
told me stories about challenges and failures they’ve
had and they found incredibly valuable to talk about
because they all say the success has come from their
failures and the lessons learned,” he says.
“Fail Fast, Succeed Faster” is a collection of stories
about real business challenges and failures that sets a
framework for addressing numerous crucial questions
that every entrepreneur should answer from the start.
The goal of the book is to stave off business failure and
save money, time and other valuable resources by posing questions, sharing stories, and drawing lessons that
can help both start-ups and existing businesses become
better prepared to effectively overcome challenges.
“There’s a lot of these things that entrepreneurs don’t
think about and it gets them into trouble very, very quickly
and so I end up asking a lot of very simple questions to
poke holes in their idea,” says Godse.
Many ideas may seem great but do not end up being
viable because something’s been overlooked. Other
ideas are plain dumb and it’s better to know that from
the start, before the s F