Export Forecast by Type, Applications and Region.
• Research Findings and Conclusion
2. GlaxoSmithKline Plc - GlaxoSmithKline, one of the renowned giant in pharmaceutical
industry and over-the-counter drugs market is a global science-led company
headquartered in Europe, which develops and manufactures pharmaceutical products,
including vaccines, health-related consumer products, and over-the-counter medicines. The
consumer healthcare business of GlaxoSmithKline is operated through its subsidiary named
GlaxoSmithKline Consumer Healthcare Holdings Ltd. the subsidiary is split into two equal
businesses, namely Over-the-counter Medicines and Fast Moving Consumer Goods (FMCG),
across four major categories of Oral Health, Wellness, Skin Health, and Nutrition. The
company’s consumer healthcare business segment recorded annual sales of US$ 5,023
million in 2016, of which Europe contributed to the major share of around 30.4%, with
U.S. accounting for 24.4% of the share. The company adopts strategy of expanding the
business in a growing marketplace thereby developing products that responds to the
challenges in Over-the-counter drugs sector that includes educating the users to prevent
adverse side effects of these drugs when consumed inappropriately and others. The
company also focusses on providing products at a sustainable price to help increase
customer adoption and allow access to several patients around the world.
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competitive-analysis-1443
3. Bayer AG - Bayer AG is a global life science company that has a history of over 150
years in areas of healthcare and agriculture. The company operates its business through
four major segments namely, Pharmaceuticals, Consumer Health, Crop Science, and
Animal Health. Over-the-counter drugs contribute to a major revenue share of the
consumer health segment, which accounted for US$ 7,179.19 million in 2016. The
company caters to the users of over-the-counter drugs market through Consumer Health
segment that includes major non-prescription drugs and products in the dermatology,
gastrointestinal, analgesic, cold, allergy, and sinus, and sun protection categories. The
consumer health segment is responding to the challenge in public health care system with
mainly non-prescription (OTC) brand products by providing the consumers with their
corresponding self-care solutions that are easily available at the pharmacies and online
drug stores. The core brands leading to organic growth of the company’s segment include
Aspirin, Aleve, Canesten, Dr. Scholls, Coppertone, Elevit, Bepanthen, Alka-Seltzer, and