Breast Feeding Accessories Market - Size, Share,
Outlook, and Opportunity Analysis, 2018–2026
Breastfeeding accessories manufacturers offer products to aid lactating mothers store breast milk
to feed the baby later. Breastfeeding accessories such as breast pumps are mainly used by
mothers who have irregular milk flow. Major factors contributing to growth of the market are
rising population of working mothers, increasing awareness regarding importance of
breastfeeding, and technical advancements in breast feeding accessories. For instance, Lansinoh
in 2016, introduced Bluetooth enabled breast pump, Smartpump. Smartpump connects with
Lansinoh Baby app to help women in tacking their pumping sessions. According to World
Health Organization (WHO), the percentage of working female population increased to 41% in
2009 from 21% in 1960.
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International Code of Marketing of Breastmilk Substitutes (ICMBS) is an international health
policy framework for the promotion of breastfeeding, adopted by World Health Assembly
(WHA), a part of WHO. WHA has adopted and implemented policies, which prohibits promotion
of milk substitute products. Around 135 countries worldwide have adopted few provisions of
this code. Demand for cleaning products (solvents to clean the surface) to maintain hygiene and
breast milk storage bags is projected escalate in the future, owing to increasing working women
population. Factors such as high cost of frequent replacement and repurchase of breastfeeding
accessories are impeding growth of the global breast feeding accessories market size.
North America to retain its dominance in the global breast feeding accessories market
North America is expected to be the dominant market over the forecast period, owing to
increasing number of women in the workforce in the U.S., high consumer awareness about the
benefits of breast feeding and large pool of healthcare workers. Asia Pacific market is projected
to register highest growth rate in volume during the forecast period. Growing consumer
awareness, and technical advancements in the emerging economies are expected to be drivers
for growth of the market in this region.