By the end of the first two weeks of launch, FITCON aims to have 15000 followers over our social media pages.
Aim to have high website usage and visit numbers in the first two weeks of launch - after that, moderate to high.
Fitcon aims to have 15000 users on our app by the end of the first four weeks of brand launch.
Aim to hit an average transaction value of £40 per customer
Aim to hit a item per customer target of 1.6 items per customer. This will mean that most customers will be buying more than one item