As my business will be based online, my online marketing will be the main focus of my campaign. I have stuck to the now traditional tools of online marketing, focusing on the use of social media and my website, but have also added new and innovative features in to my online marketing, including facebook live Q&As with my ambassadors and Snapchat filters, as well as sponsored adverts and a promotional video. I have also added an online countdown for my collection and app which will help create a buzz around my business.