Fit to Print Volume 23 Issue 2: June 2014 | Page 26

What’s the Difference?
continued from page 5

Now For Something Completely Different: Diane Vacuums the Ceiling

maybe even sick of it. You lose motivation
and you need to make changes. When that
time comes for you….you won't have to
look far. The choices are right in front of
you. Just do it! All it takes is your decision
to try something new, and your choices are
virtually endless. In addition to managing
our class schedule, Kelly, Cor and the class
instructors continue to raise the fitness
bar for everyone. You are no longer
challenged as you were yesterday, last
week, last month, or last year, but the bar
is raised continually so you are getting
better and better all the time. No plateaus
here!!
And what can we say about Dina??
Ommmmmm! But seriously, she's a great
yogi, and she runs an amazing yoga and
Pilates program right here in our facility. It
satisfies the flexibility component of a well
rounded fitness program, but it can bring
so much more to your life. All you need to
do, to understand the breadth of our
yoga/Pilates program is to just try a class
and you will realize how much better your
life can be. We are proud of the variety,
integrity and expertise of FI's yoga/Pilates
program and the tremendous effort Dina
contributes to it. So it's not necessary for
you to leave your home gym to find a yoga
studio when you decide to add yoga or
Pilates to your routine. Just move to the
next classroom! We have it all!
Now on to Carmella…..What can I say
about Carmella that hasn't already been
said? You know her; she's the “quiet one”
who heads up the Cycle Studio. A joint
effort by Ken and Carmella has resulted in
the new Cycle Studio and Cycle program in
2014. It's all part of your membership so if
you have yet to try cycling, it's time. New
technology, new classes and a whole new
“wow” environment contribute to

26

improving your experience and your
fitness level. You can choose from power
classes, fusion classes to plain old
cycling. Don't be intimidated, just give
it a try. We would love to introduce you
to the program and add another flavor
to your fitness menu. And again, it's all
right here!
It's no secret that the proper way to
good health and fitness results is to
follow a well balanced fitness program
in combination with a nutritionally
sound eating plan, so you can totally
dismiss programs or gyms that advise
fad diets. Enter Eat Smart and Rachel
Ezelius, R.D.. No gimmicks here, just
the real deal, a NYS registered dietitian,
Rachel Ezelius, helping you to achieve
your weight loss, reduce health risks
and attain your fitness goals not just for
the short term but for the rest of your
life. It's all about a healthy and
successful fitness and eating lifestyleEating Smart! It's here, and it's available
when the need arises and you want
some professional support!
Let me combine Linda Bornholdt and
Diane Tinnerello into one paragraph;
after all they are sisters! If you need the
nursery services at FI, then of course
you know Linda Bornholdt. She's the one
who heads the nursery and is busy
taking great care of your children while
you take care of yourself! Sure the
nursery is convenient, clean, well-run,
and newly renovated, but it's also more
than a nursery. As the gym becomes
your home away from home, Linda and
the nursery staff become the caring,
loving people you entrust with your
children's care. They become even more
than that, they become trusted

Summer 2014 FIT to Print

friends! We're not surprised that these
sisters share the same amazing work ethic!
Diane is the flash that you may see moving
at lightning speed through the gym with
her vacuums, mops, dusters and ladders.
Yes, ladders! She’s the one climbing up the
ladder to dust the ceiling or the vents! She
sees everything and works to maintain the
clean environment that is so important to
us all. She takes cleaning to the next
level, and it shows. Some gyms have no
cleaning program at all and some contract
cleaning services for an unsupervised hour
or so after closing. At FI, it's a full time
job—15 hours a day. We think FI's cleaning
and maintenance staff is second to none,
and it certainly is a defining difference
amongst gyms! After all, it's easy to be
clean when you're new, but how many
gyms stay clean?
Although I can't possibly elaborate on
every single FI trainer, the PT staff at FI is
also second to none. They are a varied
group of experts, athletes, champions,
and professionals who share a passion for
helping you achieve your fitness goals.
Another distinguishing feature of FI is
Incentives, the organic spa and salon
located within the gym. Ask anyone who's
been there—the staff is simply amazing!
Chiropractic care, massage, facials, laser
hair removal, acupuncture, a hair salon, a
nail salon and more are all right at your
fingertips. Any service you want, we've got
it. Talk about one stop shopping!
But when all is said and done, the most
defining difference between FI and other
gyms is our members. Yes, you. Our
members are not typical gym members.
They are steadfast, dedicated and
motivated. And not just during the month
of January, but every month throughout
the year, each and every year after year.
They understand the importance of fitness
and work hard at it, but also make sure to
find the fun in it. They want the best, and
to be surrounded by people who share
their enthusiasm. This generous spirit
defines the community that is Fitness
Incentive. They (you!) drive us—the FI
family—to aspire to an unsurpassed level
of personal service.
Consider for a moment, a perspective
home buyer going to a real estate agent
and looking at dozens and dozens of
possible houses. Which house has the
potential to become not just their house,
but their “home?” Each house needs the
“must haves” to even be considered, but
it's the emotional connection that makes a
house a home. It's the people in that home
that make a family. It's much the sa YB