Fit to Print Volume 22, Issue 4 : December 2013 | Page 3

schedule, along with new class formats
that are just now being developed. As we
like to say (lets roll out every slogan we
have for this issue, alright?) “It Never
Gets Old at FI”!

@ FI

In The Beginning...

W

e have a slogan that we’re fond
of: “More than a Membership...a
Relationship.” We like it, I think,
because for many members and
employees, it rings so true. Perhaps more
than anything else, Fitness Incentive is a
community defined by relationships. Like
most fortuitous outcomes, this wasn’t by
design. It was a happy side-effect of the
personalities of the people involved
at the very beginning. It’s because
of them that Fitness Incentive is, at
its very roots and “soul”, a love
story. Cor and I often joke that the
gym is our “other child”, and that
child (now 30 years old!) demands
and gets an awful lot of our love
and attention. But there’s more to
the love story that is Fitness
Incentive than Cor & Ken. Like
America looks to is Founding
Fathers as the creators of the
guiding principles, we can look to
our “Founding Mothers” (although
few of them were actual mothers at
the time) to see ours. This cast of
characters, virtually all female,
became the role models that
individually and collectively raised
the infant Fitness Incentive to
become the 30 year old “child” that
it is today. (Maybe it really does
take a village, sometimes!) So, as
we begin a year-long celebration of
our 30th anniversary, it only seems
fitting that we should start out by
celebrating that founding group,
many of whom are still with us
today, and as vital (and beautiful)
as ever.
In journeying back to the beginning, as we
do in this issue, you have to start with
Cathy Peacock, and more fundamentally,
with the friendship—the love story, if you
will—that starts when Cor meets Cathy.
“In the Beginning” is a fun, freewheeling
“interview” in this issue’s centerfold. It’s
amazing, even to me and I was there, to
hear how the gym evolved from this small
two classes a day aerobic studio to the
gym we have now. Even more amazing is
the fact that while many things have
certainly changed, mostly for the better,
the love story that is FI is still very much
the same.
One more thing: There was another slogan
we had when we first opened—”Building
Bodies that Last.” Judging by the way the
“Founding Mothers” look 30 years later, it
looks like we were on to something!

More New Faces...

Back to Basics: New Classes
Speaking of relationships, there’s a
reason why FI has built so many over
the years: Classes, and the great
instructors that teach them. This gym
was founded on classes. In fact, for the
first 8 years or so, that’s all there was.
First 2-a-day, the 3, then dozens, like
there is now. But just because our

84- 2014
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30

We’re excited to have some new faces in
the Personal Training department, too.
Phyllis and Joe Genova, of Contours
Fitness, have recently joined the staff.
Phyllis and Joe had their own training
studio for several years, and worked at
other local gyms prior to joining FI. This
husband and wife team bring multiple
fitness certifications and over 30 years of
personal training experience with them.
They’re a great addition to the already
formidable PT staff at FI. Welcome! (See
their article on page 14.)

And a Familiar One Returns...
All hail the return of
the prodigal son! TJ
Lynch, trainer parexcellence, is back
doing what he loves
most and does best:
personal training at
Fitness Incentive. We
won’t be feasting in
his honor (sorry), but
we are truly happy to
see him back from his adventure and
ready to resume the role that he has
so greatly excelled at. It just wasn’t
the same without him. I’d tell you to
look for him on the floor, but there’s
no need...he will find you.

Are You Getting Your
Rewards?

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