“When we create a species line like frog
or shad, we try to make the lures act in the
same ways they would in nature, too...”
Today, however, that effort is moving like a
runaway freight train!
different ‘families’ of baits, and we are adding to
them as we go.”
The proof is in the numbers.
Look real, act real
In 2007, LiveTarget brought 32 SKUs – the
sum total of different sizes and colors of
specific types of lures – to market. When the
company opens its booth at the 2015 ICAST
show in Orlando this July, that number will
have climbed to 850! And that’s not counting
the 200-plus SKUs the company has already
discontinued. That means LiveTarget has run
more than 1,000 products through its pipeline
in the short decade since its inception!
With their amazingly lifelike colors and
finishes, it would seem that fish would
surrender to LiveTarget lures on looks alone.
But “realism” goes more than finish-deep for
Koppers and his product development team.
“New product expansion is so much larger now,”
says LiveTarget’s Tom Chopin. “We have a
product development team and the technology
now to do things qu