Fish Sniffer On Demand Digital Edition Issue 3611 May 12-26, 2017 | Page 9

Brought To You By
VOL.36 • ISS. 11
BASS ANGLER NEWS!
May 12-26, 2017
7
Go Big With The Optimum Boom Boom Swimbait!
T
here is actually quite a
long background story on
how the Optimum Boom Boom
Swimbait came to be. Back in
2005-06, Optimum’s Bassmaster
Elite Pro, Fred Roumbanis began
to have a lot of success on a dis-
continued Bass Pro XPS swimbait.
The 6” Suspending Optimum
dates back to 1999. And while it
may look similar to the new Boom
Boom swimbait, it is nowhere near
the same.
For years Roumbanis had been
Minn Kota Ultrex:
The Ultimate Trolling Motor!
S
Reinvented Spot Lock With Jog
Spot lock uses GPS to hold
you on a fishing spot, and now
we’ve reengineered it to work
smarter and hold you stronger
and more accurately than ever
before. Available on i-Pilot and
i-Pilot Link models.integrated
GPS Technology
All Ultrex models come with
your
choice of either new i-Pilot
Power Steering
or new i-Pilot Link, featuring re-
The same heel/toe steering
you’re used to, made easier. Pow- invented Spot-Lock for the most
er Steering reduces steering effort accurate GPS anchor ever.
For more visit Minn Kota
and foot fatigue, making Ultrex the
online
at www.minnkotamotors.
smoothest, most responsive motor
com.
you’ve ever driven.
tep on the Ultrex foot pedal
and feel what power steering
does to a trolling motor. Then tap
the Spot-Lock button to stay on a
fishing spot automatically. We built
the incredible new Ultrex with the
most responsive, intuitive steering
ever and GPS-powered automatic
boat control. The only thing we
didn’t do to it, is compromise.
trying to find a swimbait that
possessed the same qualities as the
discontinued XPS bait and the pro-
file and performance of Optimum’s
6” Suspending Optimum.
It wasn’t until 2015, when Roum-
banis finally put together the pieces
of the puzzle. Upon our release
of the AA’s Bad Bubba Shad at
ICAST 2015, Fred Nailed it on
the head. He watched the tail kick,
body roll, and head shake of the 7”
Bubba Shad and shouted “We need
a face on this thing!”
As it turns out, the Bad Bubba
Shad possessed the exact action he
had been looking for all along. And
just like that, the concept for a new
bait was born.
With Fred’s swimbait knowledge
and input and Optimum’s exper-
tise the design team turned the key
and went full throttle with the new
design. With many details derived
from Optimum’s other products,
many more fine details came along
with it.
To list a few…
– 3D Scale texture
– Beefed up and highly detailed
pectoral and anal fins
– Realistic facial and gill plate
detailing
– All new internal weight system
– Weedless model with hook slot
– Mouth concavity to conceal
line-tie and large screw-lock hooks