FIREWIRE Magazine Fall 2014 | Page 36

ADVERTISEMENT Global Rings J E W E L E R Y By: Bob Mack A new social media challenge that has been sweeping the country has begun to pick up pace. It’s called the Cold Water Challenge and these are the rules: • If you open your social media page and find a nomination, you have been challenged to douse yourself fully in cold water and then donate $20.00 to the National Fallen Firefighters Foundation (NFFF). • You have 24 hours to complete the challenge or pay the consequence, which is to donate $100.00 to the NFFF. • If you accept the challenge, you must videotape yourself doing the cold water challenge and post it to YouTube or Facebook. Working with Members from LAPPL, PORAC, PPOA & LAAPOA 40% - 70% DISCOUNTS to All Firefighters & their Families We encourage you to keep the National Fallen Firefighters Foundation Cold Water Challenge running strong and make a donation online at: Loose Diamonds Available in ALL sizes! www.firehero.org/donate/fundraising/donation/ All diamonds are 100% natural, untreated and priced with integrity. PHONE: 1.888.774.GEMS / 213.623.3313 FAX: 213.623.1274 www.globalringsjewelry.com SAFE & SECURE ONLINE ORDERING VISIT OUR STORE! 550 South Hill Street, Suite #920 Los Angeles, CA 90013 Our Local 935 firefighters take the challenge Photo Credit: Sarah Alvarado VV Daily Press Now you are eligible to nominate up to five more friends to take the challenge. San Bernardino County Professional Firefighters Local 935 has stepped up in a big way in support and recognition of the NFFF via the Cold Water Challenge (CWC). The NFFF is a 501(c)3 nonprofit organization, which supports the nationwide effort to honor America’s fallen firefighters. The mission of the NFFF is to honor and remember America’s fallen fire heroes and provide resources to assist their survivors in rebuilding their lives, and to work within the fire service community to reduce firefighter deaths and injuries. Sold exclusively at Global Rings Jewelry FIREWIRE | VOL.4 37