A promotional feature on behalf of Hider Foods
PACKAGING | DISPLAY | BAGS FOR LIFE
Is image
everything?
A
s our 50th anniversary
year draws to a close, I am
finding time to analyse
what has won us our place as
market leader in our sector and
crucially how we can remain there!
A business’s brand profile
is vital to the success of every
modern company but, with
the myriad marketing a venues
available to us these days,
how important are they to
us respectively and how are
we to rank their efficacy and
importance? How does the reach
and influence of internet-based
marketing, for example, compare
with the personal touch that
has served Hider so well in our
half century of trading? Twitter,
Facebook, Pinterest and YouTube
all have their merits for sure but
it’s very easy for a slick online
presence to paper over cracks
elsewhere.
We are rightfully proud that
for the last three years, we have
won the Best Distributor category
in the FFD Best Brands survey. We
are prouder still that this is voted
for by retailers, so we must be
getting certain things right.
We have worked hard over
the last 50 years to develop
relationships with our customers
that are based on solid customer
service, competitive pricing and
an unbeatably diverse product
offering. But how do these aspects
of a company’s appeal compare
with the individual relationships
between our teams and our
customers and suppliers?
The reality is that members of
our sales team and buying team
have been with us for well over
20 years. They have watched retail
and supplier businesses grow and
worked with them to develop their
product offering over time.
I believe that this is at the core
of our success – that sense of
having a distributor as a partner.
I am also convinced that this has
grown our ‘Fine Food Family’
and we are resolved that this will
continue for the next 50 years.
Right… I’m off to update my
Facebook status.
C H R IS T M A S
D EL IV ER IE S
HAMPER & GIFT PACKAGING
Last order date for
samples is 4th Dec,
for
branding 9th Dec
&
for delivery before
Christmas 18th De
c*
DUNCAN HIDER, Managing Director
www.hiderfoods.co.uk
BAGS
FOR LIFE
7-10 working days for delivery
FOR THE FULL RANGE OF PACKAGING, DISPLAY & BAGS FOR LIFE
Freephone 08000 85 85 95 | [email protected] | @wbc | wbc.co.uk
10
October 2015 · Vol.16 Issue 9