56 %. On the other hand, male shoppers are harder to convince about companies ' best practices: 59 % of male consumers agree or strongly agree with the following statement: " I do not believe that big grocery businesses have my best interests at heart." Female shoppers are less skeptical, at 55 %.
� Half of Millennials are willing to pay more for products that support social causes, contrasting with 32 % of consumers aged over 65. This is interesting when we consider that younger generations tend to have lower levels of income.
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Reasons To Buy
� Understand how to position products with ethical claims. �
Get deep insight into the relevance of Ethical Wellbeing to today ' s consumption behaviors. � Examine solid examples of products addressing brands ' corporate social responsibility. �
Find out how to capitalize on consumers ' tendency to value products that make ethical claims more highly.
Companies Mentioned
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Unilever Nestle PepsiCo Marlboro Lemonaid ChariTea Karma Kola Procter and Gamble Amazon McDonald ' s
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TrendSights Analysis: Ethical Wellbeing Market