56 %. On the other hand , male shoppers are harder to convince about companies ' best practices : 59 % of male consumers agree or strongly agree with the following statement : " I do not believe that big grocery businesses have my best interests at heart ." Female shoppers are less skeptical , at 55 %.
� Half of Millennials are willing to pay more for products that support social causes , contrasting with 32 % of consumers aged over 65 . This is interesting when we consider that younger generations tend to have lower levels of income .
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Reasons To Buy
� Understand how to position products with ethical claims . �
Get deep insight into the relevance of Ethical Wellbeing to today ' s consumption behaviors . � Examine solid examples of products addressing brands ' corporate social responsibility . �
Find out how to capitalize on consumers ' tendency to value products that make ethical claims more highly .
Companies Mentioned
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Unilever Nestle PepsiCo Marlboro Lemonaid ChariTea Karma Kola Procter and Gamble Amazon McDonald ' s
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TrendSights Analysis : Ethical Wellbeing Market