Financial Services Related Reports Over-50s with General Insurance Market

Over-50s with General Insurance Market
Analysis, Growth, Industry Outlook and
Overview
“This report explores the over-50s demographic
and segments the age group into five distinct
lifestages, from those with dependent children in
education, to those over 70 who are declining in
health.”
Summary
The UK's over-50s population is growing, which means that the customer segment is a growing
opportunity for insurance providers. Those over 50 are often treated and targeted as one segment.
However, the over-50s market is highly diverse and should not be treated singularly. Individuals'
lifestyles differ due to a number of factors such as whether they are retired, whether they still have
dependent children living at home, their health, and their financial freedom. Acknowledging this
should encourage a move away from targeting a homogenous "over 50s" segment towards focusing
on the different lifestages associated with growing older. This is important because differences in
lifestyle mean that the insurance needs of individuals also differ. Insurance providers must
acknowledge and use this to develop their products and services to make them more relevant to
consumers.
Complete Report Available @ http://www.radiantinsights.com/research/targeting-the-
over-50s-with-general-insurance
Key Findings
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