- Identifies the major barriers to consumer engagement with the online channel and how to
overcome these
- Considers consumer spending patterns on goods and services online and how these have changed
in recent years.
- Explores the online payment market by payment tool and assesses the position of traditional
payment tools such as cards against alternative tools in key geographic markets.
- Provides key strategic recommendations for merchants and payment providers based on the
prevailing trends in the online payments market.
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Scope
- China overtook the US as the world's largest online commerce market in 2015, with Chinese
consumers spending a total of $699bn online that year.
- 20% of the total value of online commerce transactions across all markets will be accounted for by
m-commerce by 2020, with the market recording a compound annual growth rate of 17% from
2015 to 2020.
- Consumer spending patterns online have shifted over the past three years to a wider range of
merchant categories. The market is no longer dominated by high-ticket goods categories to the
same extent it has historically been.
Reasons To Buy
- Understand the key facts and figures in the global online consumer payments market.
- Learn how much of online consumer spending is done through mobile devices and how the
composition of the market is likely to change in the future.
- Find out what is keeping consumers from using the online channel and how to boost consumer
engagement.
- Discover key consumer spending dynamics online in terms of goods purchased and payment tools
used.
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