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About Us
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Identity Resolution: Recognize a single user with a universal Id across channels and methods, devices with the help of
coinciding information. Maintain history of unnamed visitors when they fill a internet form, etc. Find desirable users
wherever they are and target them with the appropriate messaging at the right channel. Also find look-alikes of current users
with similar behavioral patterns to drive new customer acquisition.
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Predictive Segmentation: Segment users into Hot, Warm and Cold segments based on their ‘buying propensity score’
calculated using 50+ vertical specific data variables. These AI based algorithms are self-learning and fast turn on your data,
no human involvement required whatsoever. Every work will move by software, Move users in and out of segments in real
time based on online behavior. Activate segments and start meeting across channels at the click of buttons.
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Hyper Personalization : Segment level personalization is so ups in years. Personalize messaging for each of your users on a
1:1 basis. That’s what we call hyper-personalization. With the help of Artificial Intelligence, now intelligently bid for users
based on their propensity score and serve millions of versions of a creative/banner to your users.