Financial History Issue 121 (Spring 2017) - Page 9

CONNEC TING TO COLLEC TIONS   THE TICKER Recent Acquisition: 1978 Dunkin’ Donuts Certificate By Sarah Poole, Collections Manager Next time you step out for a fresh cup of coffee, stop by the Museum to see one of our newest acquisitions: a 1978 Dunkin’ Donuts specimen common stock certifi- cate. The certificate features the brand’s iconic orange and pink logo and the printed signature of William Rosenberg, the company’s founder. Rosenberg opened his first donut shop, called “Open Kettle,” in 1948 in Quincy, Massachusetts. Inspired by how customers would dunk their doughnuts in their cof- fee, the restaurant was renamed “Dunkin’ Donuts” in 1950. Rosenberg established the goal to “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-mer- chandised stores.” The founder sold his first franchise in 1955 and helped establish the International Franchising Association in 1960. The chain’s first international location opened in Japan in 1970 and its 1,000th US location opened in 1979. Dunkin’ Donuts continued to grow, hit- ting 2,000 US locations in 1990 and rapidly opening 1,000 more over the next two years. Dunkin’ also expanded its product offerings as its presence increased. Munch- kins (donut holes) were introduced in 19 72 and muffins in 1978. Hazelnut and French Vanilla coffees made their debut in 1995, and the company starting selling bagels in 1996. 1997 saw the introduction of the Coffee Coolatta and breakfast sandwiches. In 2000, its 50th anniversary year, Dunkin’ Donuts opened its 5,000th worldwide location in Bali, Indonesia and introduced hot chocolate and the Dunkaccino. Dunkin Brands, the parent company of Dunkin’ Donuts, was acquired by Bain Capital, The Carlyle Group and Thomas JUL 11 1986 Fannie Mae offers the first issue of stripped mortgage- backed securities through Goldman, Sachs & Co. H. Lee Partners in 2006. Dunkin Brands Group (DNKN) went public on the Nas- daq stock market on July 26, 2011. The company offered 22.25 million shares priced at $19 per share. The price soared 46% in the first day of trading, closing at $27.85 per share. DNKN became inde- pendent of the three private equity firms in July 2012 through a $500 million stock buyback. Since the mid-2000s, Dunkin’ Donuts has partnered with other corporations to increase the reach of its brand and prod- ucts. Dunkin’s Original Blend and Decaf Coffees became the official in-flight cof- fees of JetBlue in 2006, and the company partnered with Proctor & Gamble, Hess Corporation and Sara Lee in 2007 to sell Dunkin’ Donuts coffee at various retail outlets and non-traditional foodservice locations. In 2010, the Dunkin Donuts bake shop opened at the Culinary Institute JUL 29 1956 President Dwight D. Eisenhower creates the interstate highway system, which will be built over four decades at a cost of $130 billion. of America and the Dunkin’ K-Cup coffee pods debuted in 2011. Dunkin’ Donuts entered the mobile appli- cations market in 2013 with the Dunkin’ Mobile App. A year later the brand intro- duced the DD Perks Rewards Program, offering loyalty incentives to consumers who use the brand’s app or gift cards for payment. The DD Perks program has grown to include 6.6 million members. As of 2017, Dunkin’ Donuts has received a number one ranking for customer loyalty in the coffee category by Brand Keys for 11 straight years. The motto “American Runs on Dunkin’” was introduced in 2006 and still rings true today. As of May 2017, there are 12,000 Dunkin’ Donuts restaurants worldwide with 8,800 in the United States. The company serves 1.8 billion cups of cof- fee and 2.7 billion donuts and Munchkins annually. At the very least, the writing of this article was fueled by Dunkin’!  JUL 30 1965 President Lyndon Johnson signs Medicare into law. www.MoAF.org  |  Spring 2017  |  FINANCIAL HISTORY  7