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Paul Smith X Harry Styles

Press release

For spring/ summer 2018, the iconic, British Designer Paul Smith will be releasing his first collection with, the amazingly talented international pop sensation, Harry Styles under the name Paul Smith X Harry Styles. Both men have had an equal input in the outstanding collaboration which can be bought in the all the Paul Smith flagships worldwide and online. The wait is over on the 14th April when the collaboration goes on sale.

It is a traditional line with a modern and fun twist. Paul Smith X Harry Styles is going to be bright, bold and fun, designed specifically for men. “I have always wanted to work with someone like Harry. Young, trendy and curious”- Paul Smith. Ranging from suits to swimwear, one of the key pieces in the line is the shirts. This is because Harry is very well known for wearing them whilst Paul is for designing them. The shirts are unique, exciting and upbeat. More key pieces include the bright swim wear, essential for summer! As well the denim and floral loafer, they are the boldest and most unique item from the collection.

With this line Paul is hoping to attract the younger audience to shop with him more therefore this collaboration is aimed at the young, working man. As Harry is very well known and has a massive fan base, he is hoping to gain more customers that way. “I think he is so creative and knows exactly what the customer needs.”- Harry Styles

Further information and pictures please contact:

[email protected]

076583947568