Pre- transaction is the stage before the customer come into the store
This is the customers first impression of the brand.
Therefore it is key that the store is laid out correctly and neat
As the staff are a representative of the brand it is important to treat the customers how Paul would
This factors will determine if a sale is made or not
This is because if they feel uncomfortable they will leave
If they cannot get around the store and not see the clothes properly due to it being messy they will leave
Top tips for the pre-transaction stage:
1. Ensure the clothes are always laid out neatly
2. Lay the store out so it is spacious
3. Be welcoming to customers
4. Keep smiling