Concession
opening and launch
Paul Smith X Harry Styles will be sold in all the Paul Smith flagship stores over the world. The concession in the store will begin being sold on the 14th April. Harry will be attending the London opening, with Harry there it shows that he takes pride in what he has created and how much input he really put in. This is going to be the first time the public will properly see the full collection and it will be there first chance to buy it.
During the day, there will be a two hour meet and greet where fans and customers are able to meet Harry and Paul. This will attract a lot of fans, upcoming designers and fashionistas who wish to meet the pair to ask questions and get to know them better.
Prior to the opening, Harry will be using his social media platform to his full advantage. He will be doing a countdown on his accounts to let his fans know when his collection will be available to buy. This will also be the same on the Paul Smith X Harry Styles account. On the day Harry and our social media manager will be on their accounts posting. They will do live streams on Instagram and Facebook whilst posting videos on Snapchat. This will allow customers and fans all over the world to stay updated with what is going on. Furthermore, the live streams will be played in every single Paul Smith store to make everyone feel involved.
At the opening there will be a lot of press and fashion magazines, like Vogue, GQ style and L’Officiel Hommes. The opening will be put in their magazines as well as pictures of the new collection. This will hopefully bring more customers to the store, increasing the sales.
To celebrate the launch of the collection, Paul and Harry will be hosting a party at the Luggage Room, a cocktail bar in Mayfair. This is a great way to reward all the Paul Smith X Harry Style team for all their hard work and effort. It will be held the weekend before the opening and of course be invite only. There will publicists and bloggers there to promote the brand which will bring more attention to it and hopefully encourage more people to attend the store opening.