On the Paul Smith website, there will be a section called Paul Smith X Harry Styles. When customers click on it, it will direct them to the page opposite. On the front page the customer will see a picture of Harry in the clothing with a small summary of the collaboration. The customer has the option on clicking on 5 different links. Firstly 'home' which is the page you can see. Next is 'shop', when the customer clicks on this, it will come up with all the different garments we sell. This makes it easier for the customer to find what they are looking for. Then there is ‘about’, on this section you can read all about the collaboration from Paul and Harrys point of view. After that, there is “FAQ” which is where customer can find question and answers that are commonly asked. Lastly there is ‘contact’, this way customers can get in touch with staff if they have enquiries.
As the customer scrolls down, they will come across four links to the most popular garments in the collection; shirts, t-shirts, suits and swimwear. For example, if the customer clicked on the picture of the shirt or the text, it will take them straight to all the shirts we offer.
Underneath that, it is possible to see a section of text that will inform the customer of the brands policies, services we offer and about the collaboration. Next to it, customers can subscribe to get emails from Paul Smith. Then below that is a link to Paul Smith X Harry Styles' social media accounts.
Allowing customers to buy the collection online will increase the sales massively. This is because the collection can only be bought in the flagship stores all over the world and people may find it hard to get to them. Paul Smith ships to anywhere in the world, therefore more people will be able to buy the clothes.
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