Online marketing
The line will have its own social media account. This is the perfect way to promote the collaboration because it the quickest way of getting in touch with the target audience. I will have accounts on facebook, Instagram, Twitter and Snapchat. I will be posting status about what is going on, pictures of the stock and the upcoming concession in the store. Furthermore, we will use Instagram and Facebook to do live streams of Harry at photo shoots, designing on the clothes, the store opening and many other important events.
On the social media accounts, I will create the hashtag #PaulSmithXHarryStyles.
This is a perfect way to see how much attention the brand is getting and it will let me know if my marketing methods are working. Every time I post on the accounts I will always post the hashtag this way the customers will quickly catch on. We will encourage our customers to use the hashtag when posting pictures in the garments. The younger customer is more likely to use the hashtag as they are much more aware of technology and social media than the older male.