PESTLE
POLITICTAL, ECONOMIC, SOCIAL, TECHNOLOGICAL, LEGAL, ENVIRONMENTAL
party to make all the customer feel involved and as if they are there. I will use twitter and Facebook to post status and keeping customer up to date with what is going on, I will also post pictures on those accounts too. I will use snapchat to take sneak peaks of the clothing and at the opening and launch party. However, customers may get confused between the three different accounts under the name Paul smith. This is because Paul has a personal one under the name @paulsmith, one for the brand called @paulsmithdesings and one for the collaboration called @paulsmithxharrystyles.
Legal:
Our clothes will not be made in sweat shops, they will be made in proper factories were all workers will be paid a fair wage.
The brand will not discriminate when hiring people, everyone will be treated equally.
All employees wage will meet or exceed minimum wage and they will get paid if they work over time.
We will not employee staff members until they have their national insurance number as we do not tolerate child labour.
Employees will be treated with respect and not have any form of abuse or harassment.
We will offer a safe and hygienic working environment for all.
Risk assessments will be taken often to prevent accidents and injuries.
Environmental:
Paul Smith X Harry Styles’ products are either made in England or Italy. The fabrics are from Britain, Italy or France. The fabrics and garments will be flown in causing air pollution, luckily the countries aren’t too far away. When arrived in England, they will be taken to their destinations by Lorries, which will cause more pollution. We are aiming for the majority of our fabrics to originate from England and be made here so there is less pollution. However, we ship clothes to 66 different countries, which will cause pollution too. The pollution is caused from the fuel of the planes, lorries and cars.