look
FIRST
The New
Fashion Tribes
T
This season, designers are
treading their own paths. Question
is, who will you follow?
ribes, not trends: that’s the new
mantra. Are you a Céline woman
or a Saint Laurent (late 1990s) rock
chick? Which brand is calling your
name? Do you want to wear your art
on your sleeve (Prada)? Or stomp
– make that ‘step’ – in extreme
black sportswear (Rick Owens)? Of course, there will
always be trends. But increasingly, the ready-to-wear
shows are about designers marching ELLEUK.COM
to the beat of their own drum and honing their brand
DNA. It would be impossible to mistake a portrait-ofa-woman coat by Prada, say, for a Chanel paint-spash
coat. Or a Dior Bar jacket for a Louis Vuitton admiral
jacket. These clothes are bold and defining. They sum
up the genetics of the brand – this season, bolstered
by an almighty steroid injection – and invite us to join
the family. Now it’s time to pick your tribe.
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