From my research it was evident that in previous Topshop Window Designs, they all used mannequins as their focus point. To create a completely different abstract piece i wanted to make one without the use of any form of mannequins to display the products. This is something not seen on today's market and would make the window stand out to any others on the high street. The idea of my collection is for no models to be used; this has caused controversy before within the brand as consumers feel like this is a way of promoting one body type over the rest.
The first window design is showing the digital advert that will be shown in the window. This is something the brand experimented with in London Fashion Week and i believe it was something which was successful.
WINDOW DESIGNS
VISUAL MERCHANDISING