With concerns from lecturers if there was a market for my collaboration, i wanted a form of primary research in order to have evidence that when this came to market, it would be successful. The following is my results.
On Pathbrite is a more indepth analysis of the results found from the survey.
Overall i have found that generally there is only a very small percentage of participants who hadnt been shopping with their mother / daughter in the past 30 days. This can be put down to exceptional circumstances, such as finance, disability and inconvinience.
Findings from participants who hadn't purchased any products from Topshop, generally fed back that they were over the size of 12, and dont feel their shape were flattered by the pieces.
SURVEY
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