From my research i found that as a brand, Topshop focus their marketing campaigns online. This inspired my approach to my project. I wanted to ensure that the collaboration wasn't too far fetched from the brand itself as when i looked into Supreme X Louis Vuitton, the approach was too different to the vibe that the brand gave off, making it not successful and also lost a few customers, due to the damaged reputation.
A quote i found from Anna Wintour in the following tweet is something which i felt was relevent to the project. By having such an involvement with social media, its a way of reflecting on the technology evolving world around us.
Also this fits to the conforms of the equality to the release of the collaboration. Previous to any other Topshop collaboration, they have never involvment with press and media, however this creates a hierachy within every day people, so everyone gets an equal chance to purchase the collaboration and attend the launch party. I feel this won't affect the popularity of the collaboration, as separate brands, the two are both established and will bring two generations back together.
S O C I A L M E D I A
This displays the collaborations instagram feed at the time of the release of the Launch Party location. This is all pictures of Cambridgeshire. This is due to the results being most popular from London and Cambridgeshire. Upon my visit to London Oxford Street Topshop, i found it to be too crowded and Ivy Park's atmosphere was lost, therefore wanted to keep this away from this.
Also the general conforms of a collection release is that its trialled in London, and then distrabuted to other stores across the UK. With it challenging so many common themes, i feel launching in London would be too contradicting.
L O C A T I O N
L A U N C H